O'Neill, From the First Surf Shop to the Hottest Surf Shop

Jack O’Neill opens the first surf shop in 1952 off The Great Highway, San Francisco. He later invents the neoprene wetsuit through experimentation with WWII diving vests. An entire industry is born.

JAXSON TOP. $44.00

JOSIE KIMONO TOP. $69.50

EZRA TOP. $49.50

COSTA LACE UP BRALETTE TOP. $39.99 Regular price ~~$44.99~~

AZUL MAXI COVER-UP. $50.99 Regular price ~~$64.00~~

ANGUS DENIM SHORTS. $59.50

SURF MAGIC TEE. $19.99 Regular price ~~$26.00~~

GALA V WIRE BRALETTE TOP. $48.00

WOMEN'S PSYCHO ONE 3/2MM BACK ZIP FULL WETSUIT. $349.95

WOMEN'S HYPERFREAK 4/3+MM CHEST ZIP FULL WETSUIT. $319.95

SALTWATER SOLIDS SIDE TIE BOTTOMS. $28.00

SALTWATER SOLIDS CLASSIC BOTTOMS. $36.00